Privacy Policy

We respect privacy and your rights to control your personal data. Our principle guidelines are simple. We will be clear about the data we collect and why. Your data is highly valued and securely protected by us. We do not and will not sell your data to third parties. The prime purpose of collecting your data is to improve your shopping experience, our aim is for you to shop for your favourite brands and products as effortlessly as possible.

This Privacy Statement (the ‘Statement’) explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. The Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions. It applies to all products offered by Back Street BMX Store. Please read this Statement carefully to understand how Back Street BMX Store may collect, use, and share your personal information. The terms ‘we’, ‘us’, or ‘Back Street BMX Store’ are each intended as a reference to Back Street BMX Store.

The Types of Personal Information We Collect

Information you provide to us

We collect the information you voluntarily provide to us, such as your name, phone number, and email address; for instance, when you want to learn more about Back Street BMX Store Products and Services or when you contact our Customer Services team for assistance with the products you buy from Back Street BMX Store.

Information we collect automatically

We automatically collect information about you, such as Functional Data and Additional Usage Data, this regards your use of your Back Street BMX Store Product or information collected by cookies and similar technologies when you use, access, or interact with us via our websites. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the web pages you view on our websites, whether you interact with content available on our websites and how.

Information obtained from other sources

We may receive information about you from other sources, including third parties, such as co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Statement, and we also apply any additional restrictions imposed by the source of data.

Information of children

Back Street BMX Store does not target and is not intended to attract children under the age of sixteen. Although visitors of all ages may navigate through our website, we do not knowingly collect or request personal information from those under the age of sixteen. If, following a notification from a parent, guardian, or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will cancel the child’s account and delete the child’s personal information from our records.

Customer Interactions with Back Street BMX Store

To make the information in this Statement easy to understand, we have highlighted different occasions when Back Street BMX Store could potentially collect personal information from customers. The customer interactions with Back Street BMX Store are broken down into the following segments:

Learning about Back Street BMX Store

As you gather more information about Back Street BMX Store, you may virtually or physically visit a site that we own. Examples include browsing our website, calling our sales representatives, physically visiting a Back Street BMX Store or attending Back Street BMX Store sponsored events. To learn more about Back Street BMX Store products, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via Cookies and similar technologies when you visit our websites.

We collect: name, email address, IP address, and information provided by cookies or similar technology.

Why: We use this information to share news about events and products offered by Back Street BMX Store. Additionally, the IP address helps us to understand geographic information about our website visitors better, so that we can improve our website for everyone. It is in our legitimate interest to process your personal data for these purposes.

Buying Back Street BMX Store products

Once you have decided to buy a Back Street BMX Store product, we offer a way for customers to buy directly from us at www.backstreetbmxstore.com. When you buy from us, you may be asked to provide information so that we can complete your purchase.

We collect: your name, phone number (optional), email address, delivery/shipping address, and payment information.

Why: We use this information to complete your transaction, carry out any follow-up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of Back Street BMX Store products. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Back Street BMX Store products.

Getting Help from Back Street BMX Store

From time to time, you may decide to contact our Customer Service Team for assistance with your Back Street BMX Store Products. To be able to offer you the best service possible, we may collect certain data from you or your Back Street BMX Store products.

We collect: This may include contact information, such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with the Back Street BMX Store Service Team (including voice recording if you call Customer Service Team in business closed hours).

Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer inquiries and product questions, we use contact information to respond to the customer in their preferred channel (phone, email, social). For product returns and/or exchanges, we use contact information to ensure successful product receipt and/or delivery. Using these types of data is necessary to fulfill the agreement we have with you.

How We Use Personal Information

Back Street BMX Store uses the data we collect to provide you with the Products and Services we offer. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.

Back Street BMX Store uses the data for the following purposes:

Providing our Product Experience

We use data to provide, operate, support and improve the Back Street BMX Store products and services we offer. This processing is necessary for the performance of the agreement we have with you.

Customer Support

We use data to respond to customer inquiries, diagnose product problems, organize the return of customers' Back Street BMX Store products, and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.

Security, Safety and Dispute Resolution

We use data to protect the security and safety of our Back Street BMX Store products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interests.

Business Operations

We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interests.

Communication, Marketing and Advertising

We use the data you supply to us to deliver and personalize our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Back Street BMX Store products or services, update you on a support issue, invite you to take part in a survey or ask for feedback. This processing is necessary to serve our legitimate interests. We also use cookies and similar technologies to provide the most relevant Back Street BMX Store advertising to you. You can opt-out at any time.

To give you a better understanding of the personal information we collect and use on different occasions you may interact with Back Street BMX Store, please see the sections below.

How We May Share Personal Information

Back Street BMX Store does not and will not sell personal information about our customers.

We only disclose your data as described in this Statement. We may share information with the following types of third parties.

Third-Party Vendors

Back Street BMX Store uses a variety of third-party vendors to carry out services like website management and hosting, online Product purchases and shipping, credit card processing, and email communications. We only share your personal data as necessary to complete a transaction, provide a Product or Service you have requested or authorized, and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of Back Street BMX Store and in accordance with this Statement. It is in our legitimate interest to process your personal data for these purposes. For questions about third-party vendors, please send an email to info@backstreetbmx.com.

Back Street BMX Store controlled affiliates and subsidiaries

We share information with Back Street BMX Store controlled affiliates and subsidiaries for business purposes, such as internal administration, promoting Back Street BMX Store Products, and providing customers with our Back Street BMX Store Products and Services. It is in our legitimate interest to process your personal data for these purposes.

Compelled Disclosure

When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organizations, our affiliates, or in legal proceedings.

Sale or Merger

We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

Sharing and Disclosure of Aggregate Data

We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.

Please note, our Products include links to Products or applications of third parties whose privacy practices may differ from Back Street BMX Store. If you provide personal data to any of those third parties or their products, your data is governed by their privacy statements, and we encourage you to read these privacy statements carefully.

When sharing data with third parties, your personal information may be transferred to countries where data protection laws may provide a lower standard of protection for your personal information than your country. We take great care in protecting your personal information and have put in place adequate mechanisms to protect it when it is transferred internationally. We will transfer your personal information in compliance with applicable data protection laws and will implement suitable safeguards to ensure that your personal information is adequately secured by any third party that will access your information (for instance, by using the Standard Contractual Clauses as approved by the European Commission). If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please send us an email to info@backstreetbmxstore.com.

The Legal Bases for Using Personal Information

There are different legal bases that we rely on to use your personal information, namely:

Performance of a contract

The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your Back Street BMX Store Product, to register and maintain your account, to help with delivery issues, to handle returns or to respond to your requests.

Legitimate interests

We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Back Street BMX Store Products and Services and the content on our websites to send you notifications or information about Back Street BMX Store Products and Services or to use your personal information for administrative, fraud detection or legal purposes.

Where we process your personal information based on our legitimate interest and no opt-out mechanism is available. You may exercise your right to object by sending an email to info@backstreetbmx.com.

Security, Storage and Retention of Personal Information We Collect

Security

Back Street BMX Store is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

While no Service is completely secure, Back Street BMX Store takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during the transition over the Internet. Please note, your password is stored using a one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Back Street BMX Store, it can only be reset.

You can only access your Back Street BMX Store account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.

If you have any questions about the security of your personal information, you can contact us at info@backstreetbmx.com

Storage

Personal data collected by Back Street BMX Store may be stored and processed in your region, in the United States (for example, in our major data centres), or in any other country where Back Street BMX Store or its affiliates, subsidiaries, or service providers are located or maintain facilities. Back Street BMX Store has put in place adequate mechanisms to protect personal information when it is transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission.

Retention

Back Street BMX Store will retain your personal information for as long as we deem it necessary to enable you to use the website and your Back Street BMX Product, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to info@backstreetbmx.com.

Your Rights and Choices

Your Rights

We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:

- You can ask us for a copy of the personal information we hold about you.

- You can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you.

- In certain situations, you can ask us to erase, block, or restrict the personal information we hold about you or object to particular ways in which we are using your personal information. In certain situations, you can also ask us to send the personal information you have given us to a third party.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.

We rely on you to ensure that your personal information is complete, accurate, and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting info@backstreetbmxstore.com.

We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Communication, Marketing, and Advertising Preferences, please view the 'Your Choices' sections below.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.

Your Choices

Back Street BMX Store Account

If you wish to access, edit, or remove profile information, change your password, close your account, or request deletion of your personal data, you can do so by sending an email to info@backstreetbmx.com. If you cannot access certain personal information collected by Back Street BMX Store via the Back Street BMX Store account, you can always contact us by sending an email to info@backstreetbmx.com. We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.

Your Communication, Marketing, and Advertising Preferences

You can opt out of receiving direct marketing communications from Back Street BMX Store by following the instructions included in every email sent to you via the “Unsubscribe” text link. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.

Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, Back Street BMX Store Product software updates, routine customer service messages such as information about current or past purchase, delivery of products, service interruptions, data breaches, or other significant information about a Product you own, such as safety issues.

If you have opted out of receiving emails from us, we will not use your email for interest-based advertising activities. For more information about our use of interest-based advertising, please visit Our Use of Cookies and Other Similar Technologies below.

Our Use of Cookies and Other Similar Technologies

We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalize our website for you, remember your preferences, understand how users are using our website, and help customize our marketing offerings.

Cookies

A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Back Street BMX Store uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.

Strictly necessary cookies: These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.

Performance cookie: These cookies collect information about how you use our websites. This data may be used to help optimize our website and make it easier for you to navigate.

Functional cookies: These cookies allow our websites to remember choices you make while browsing and personalize your experience. We may store your geographic location in a cookie, for instance, to ensure that we show you the website relevant to your area.

Third-party cookies: Third-party cookies are those placed by websites and/or parties other than Back Street BMX Store. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Facebook Data Use Policy.

Analytics cookies: We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at BackStreetBMX.com. To learn more about Google Analytics and your data, visit this Google webpage.

How to control Cookie settings

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalized to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognizes DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers:

• Google Chrome

• Internet Explorer

• Safari

• Firefox

Pixels

In addition to cookies, we sometimes use small graphic images known as ‘pixels’ (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests.

How to Contact Us

If you have any questions about the use of your personal information, please email info@backstreetbmx.com.

Unless otherwise stated, Back Street BMX Store is a data controller for personal data we collect through the Back Street BMX Store Products and Services subject to this Privacy Statement. Our address is Back Street BMX Store, E9 & E10 Eurogateway, 100 Borron Street, Glasgow, G4 9XG, UK.

Privacy Policy Updated: 12th May 2018

Other Points

Access to and use of this Web site and the products and search services available through this Web site (collectively, the “Services”) are subject to the following terms, conditions and notices (the “Terms of Service”). By using the Services, you are agreeing to all of these terms, conditions and notices, without modification. Furthermore, you acknowledge that the Terms of Service may be updated by us from time to time. This Web site also contains links to other Web sites, Web pages and services, which are not operated by Back Street BMX Store (the “Linked Sites”). Your use of such Linked Sites will be subject to the terms of service contained within each such site and the respective terms of service will control the use of the respective site. In any event your link through to such a site will be subject to these Terms of Service. You recognize that Back Street BMX Store has no control over such Linked Sites and information, and you accept that Back Street BMX Store provides no guarantee as to the accuracy or reliability of such sites or the information contained in them and you agree that we shall have no responsibility as to whether such links locate unintended or objectionable content or otherwise cause you distress, loss or damage.

Prohibitions

You will not: commit or encourage a criminal offense; send or receive any material which is in any way offensive or obscene, or in breach of confidence, copyright, privacy or any other rights; act contrary to the acceptable use policies of any Linked Sites or community standards generally; transmit or distribute a virus; hack into any aspect of the Service; corrupt data; cause annoyance to other Users; infringe upon the rights of any other person’s trade marks or other proprietary rights; send any unsolicited advertising or other promotional material, commonly referred to as “spam”; or attempt to affect the performance or functionality of any computer facilities of or accessed through the Back Street BMX Store Web site.

Intellectual Property

Software & Content

The intellectual property rights in all software made available and content supplied to you remain the property of Back Street BMX Store, its licensors, advertisers, or content suppliers. You will comply with the terms of any agreement required by the owner of intellectual property rights in all software and content supplied to you as notified to you, and you hereby acknowledge that all software that is not made readily available to you is confidential and that all other rights, including but not limited to database rights and copyright, are asserted and reserved by Back Street BMX Store, its licensors, advertisers, or content suppliers. You may store, manipulate, analyze, reformat, print, and display the content supplied solely for your own personal use. In no event are you permitted to publish, distribute or otherwise reproduce in any format any of the content or copies of the content supplied to you or which appears on the Back Street BMX Store site, and you are prohibited from using any such content in connection with any business or commercial enterprise, including, without limitation, any media business or enterprise. You shall not modify, translate, reverse engineer, decompile, disassemble (except to the extent that applicable laws expressly or impliedly prohibit such restriction), or create derivative works based on any software or any documentation accompanying such software supplied by Back Street BMX Store, its licensors, advertisers, or content suppliers. Back Street BMX Store™ are trademarks belonging to Back Street BMX Store. No license or consent is granted to you to use these marks in any way, and Back Street BMX Store reserves all rights in these and any related marks. You agree not to use these marks or any marks which are colorably similar without the written permission of Back Street BMX Store.

E-Tail of Products & Services

By making a request/order, you are offering to purchase a product, which we will accept to sell to you on the following Terms and Conditions. All requests are subject to availability and confirmation of the order price by us. We deem our acceptance of an offer to buy from us upon dispatch of the goods to you. We reserve the right to cancel any offer made by the customer to buy products from Back Street BMX Store up until we finally dispatch the goods bought and we communicate the item's dispatch to the customer via email or other means of communication. Dispatch times may vary according to availability, and any guarantees, warranties, or representations made as to delivery times are limited to mainland UK and are on the basis that we are not responsible for any delay in delivery occurring due to postal delays or force majeure. Back Street BMX Store is absolutely entitled to refuse any request made by you. If your order is accepted, we will inform you by emailing you or else by calling you. We will also provide the identity of the party you have contracted with. This may be Back Street BMX Store or, in certain cases, a third party. Where a contract is made with a third party, Back Street BMX Store is not acting as either agent or principal, and the contract is made between yourself and that third party. When making a request, you undertake that all details you provide to us requesting goods or services or bids made at an auction are true and accurate, that you are an authorized user of the credit or debit card used to make your request or bid, and that there are sufficient funds to cover the cost of the goods, services, or bid. It is your responsibility to inform us of any changes to these details as soon as possible. The cost of foreign products and services may fluctuate. All prices advertised are subject to such changes.

Disclaimer of Warranties

The services and all information, products, and other content included in or accessible from this website and the linked sites are provided on an "as is" and "as available" basis and are subject to change at any time without notice to you. To the fullest extent permitted by law, Back Street BMX Store disclaims and excludes all representations and warranties (express, implied, and statutory, including but without limitation the warranties of merchantability and fitness for a particular purpose, and non-infringement of proprietary rights) as to the services and all information, products, and content included in and accessible from this website or the linked sites.